On holiday in Mt Beauty, I started the day pruning, cutting back the wisteria, which grows enthusiastically and vigorously into the house. Having sorted that out I went down to check out the shops. The op shop had books at 50c each. I got 5. This one The English Garden has beautiful black and white photographs, of mainly, what I would call the parks of stately homes.
I also got Sunset House: more perfume from Provence by Lady Fortescue, pub. 1943. The memoir of a woman who bought a cottage in olive groves near Antibes.
Also two more gardening books: Landscape Gardening by Richard Sudell, pub. 1933, and Unusual Vegetables by the editors of Organic Gardening and Farming, pub. 1978. Fascinating!
I’ve started designing a colour and weave blanket for Cade. It’s an interesting process of approximations – the colour of the wool won’t match the colour of the crayons. The drawing is abstract, a diagram really. The only way to really find out what it will look like is to make it. Which is exciting.
I went to the bookshop to buy George Saunders’ book because my friend Houston recommended it, and I hadn’t read any George for a while. And I browsed around and picked up the other two books, impulse purchases.
Benny Lewis’ Fluent in 3 Months has got me back learning Japanese. His emphasis is on speaking right away, being determined and focussed, being passionate about learning and putting the time and effort in. My language goal is to confidently order food and find places to stay next time I go to Japan.
Think Forward to Thrive is very good. I bought it because I often feel that I’ve tried everything and failed, I’ve got skills and abilities but I don’t seem to be able to build anything for myself. The book’s subtitle is How to use the mind’s power of anticipation to transcend your past and transform your life – which is exactly what I think I need to do, move beyond my past and get on with things now. It challenges me to think about what I want, not want I don’t want. Jennice Vilhauer points out that what we focus on generates around itself more ideas – if I focus on the past or negative memories I generate more of the same, whereas by thinking about what I want, a positive future, I generate ideas about how to get there. The three things I’m focussing on now are:
to earn and/or make enough money to support myself – this can be through a combination of activities, working as an employee, making things and selling them, being paid for my services
to finish the renovations, get our house in good order so that it’s comfortable to live in and relatively easy to keep clean
learn enough Japanese so that I can confidently order food and find places to stay next time I go to Japan
Because I don’t want to focus on mundane tasks I’ve taken things like “weeding” off my todo list and I’m working on tasks that will move me towards my goals.
I’m at the airport, on my way to Bellingen via Coffs Harbour. I’ve bought two books: Chaser: unlocking the genius of the dog who knows 1000 words, by John W Pilley and Australia Under Surveillance by Frank Moorhouse.
I think I’ll enjoy both of them, in different ways.
gardening – give away plant with info about planting, a web link and my contact info
focus on or target houses with small front yards that need services, door knock or letterbox
put up an excellent landing page and facebook ad and lots of content
painting/artwork – put on an art show at markets, have a stall with my work, give away posters with my info
find customers through architects and designers, ask designers to invite their clients to art show
take artwork around to people’s houses for an art party, like Thermomix party
get artwork featured in a magazine or newspaper
give works to people and instagram photos of the work hanging in their home or office
instagram work and set up sales via subscription
advertise in art magazines
The article notes that “fully understanding your target market is key”.
I like the subscription idea, I’ve been looking at Helen Levi’s Cup Club thinking I could do something similar. I could release a series of artworks at a particular time to subscribers, they’d get first option, and then the works would be available later at a higher price to the general public. Could be a good opt-in.